About MISIR
Born from real moments.
A young European label from Dijon, made for the summers you keep.
MISIR started with a summer, not a business plan.
Long days between friends. Old stone houses, warm light on the road, a car with the roof down, the vineyards just outside Dijon. Days you don't photograph much, and remember anyway.
We wanted clothes that belonged to those days. Cream cotton, soft knitwear, colours you can wear every morning without thinking about it. Nothing loud. Nothing that asks to be noticed.
This is the first chapter.
What we hold to
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Soft colors
Rose, sky, marigold, cream. Colour that stays easy to wear.
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Quiet elegance
Small logos, clean cuts, details you notice slowly.
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Real moments
Shot where the pieces are actually worn — streets, terraces, water, vines.
Where we're from
From Dijon streets to Burgundy summer days.
MISIR isn't only something you wear. It's something you attach to a moment.
Made to be remembered.
MISIR Club
Be part of the first chapter.
New drops. Early access. No noise.